Raworths LLP
Marketing Manager Marketing Manager

Marketing Manager

Business

We act for businesses as well as the people who create, own and invest in them, building long term relationships with our clients to understand the unique challenges and opportunities they face. Our depth of experience and knowledge is focussed on providing practical advice designed to meet all our clients’ business needs.

Individuals & Families

We understand how important your case is, our experienced teams are on hand to provide practical and effective legal advice. With one of the largest teams of lawyers in North Yorkshire we work for wealthy individuals and their families, trusts and family businesses - your needs are at the heart of what we do.

Property

Our Commercial, Residential and Agricultural Property teams have the expertise to help you deal with the opportunities and challenges of the freehold and leasehold real estate market. We have substantial depth of experience of the property world and its demands which gives us the crucial ability to help you achieve your aims.

Resolving Disputes

Disputes are an unavoidable fact of life, but when they happen it is essential to find a quick, effective and practical solution to the situation. Whether your issues are commercial or business related, family or personal, we have the depth of experience, imagination and expertise to help you solve your problems.

Marketing Manager

£Competitive and commensurate with experience

Permanent role with full time, part time or flexible working options considered dependent on experience

This is a fabulous opportunity to join a well-respected and long-established professional services business in the heart of Harrogate to lead in the development and delivery of a compelling, creative and effective marketing plan. Initially, this is a stand-alone role managing a range of external agencies with scope to develop at a more strategic level.

This ‘hands-on’ role would suit a successful brand manager or marketing coordinator who wants to take on a more autonomous and challenging role. Applications from more established marketing managers looking for a return to the workplace or a new challenge are absolutely welcomed.

The role:

  • You will bring your marketing expertise to the shaping of the overall business strategy and you will lead in the translation of the strategy into a compelling, effective and creative marketing plan
  • You will take full accountability for the development and implementation of the marketing plan, managing and coordinating external agencies and internal resources to deliver campaigns and activities
  • You will work closely with the individual business units to support their business development objectives and provide marketing expertise and marketing services to business development activities
  • You will take stewardship for and the development of the brand and its marketing assets, including the website, company literature, social media channels, advertising, PR and events
  • You will manage the company’s profile in the Harrogate area to develop networking and event sponsorship opportunities within both the B2B and B2C spheres.
  • You will be responsible for writing compelling and creative content for social media, directories, award submissions and referral sites
  • You will bring actionable insight to the business through mining internal information and scoping and commissioning external research, and you will use this insight to segment and target prospective, lapsed and existing clients
  • You will lead in the shaping, sharing and measuring of the annual marketing plan through regular marketing and business development meetings and business-wide engagement
  • You will manage and measure all aspects of the marketing budget and ensure all activities are delivered on-time and to budget

About you:

  • You are educated to degree level or equivalent, ideally in marketing, business or communications. A CIM diploma will be an advantage
  • Ideally, you will have around 5 years’ experience in a marketing management role within a professional services, retail or hospitality business and you will have experience of both B2B and B2C marketing
  • You have a proven record of strong marketing management and the ability to develop compelling, creative, targeted and results-oriented plans that deliver on the business strategy
  • You are commercially savvy with the ability to identify and share action-oriented insight and you have an inherent understanding of the business-client relationship
  • You can demonstrate a creative flair and a craftsmanship of the English language for writing compelling and engaging marketing content and communications
  • You live and breathe the brand experience and you demonstrate brand stewardship through attention to detail, engagement and best practise
  • You have a positive and engaging style with a willingness to roll-up your sleeves and pitch-in and you demonstrate an ability to communicate and engage at all levels within the business
  • You are highly organised and demonstrate initiative and the ability to manage and prioritise multiple projects

If you are interested in applying for one of our vacancies please send your cv by email to our HR Manager Nick Leach, or if you would like more information phone him on 01423 566666.